McDonald’s Photo Advertising vs. Real Burgers


Ever wonder why the hamburger you get at McDonald’s never resembles the one in the advertisements? This is what isabel m., from Toronto, Canada, sent to the famous fast-food chain’s ‘our food, your questions’ campaign. The result is a step-by-step, behind-the-scenes photoshoot that showcases the difference between a bought quarter pounder and the photo process.

via: © McDonald’s Canada