McDonald’s Photo Advertising vs. Real Burgers

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Ever wonder why the hamburger you get at McDonald’s never resembles the one in the advertisements? This is what isabel m., from Toronto, Canada, sent to the famous fast-food chain’s ‘our food, your questions’ campaign. The result is a step-by-step, behind-the-scenes photoshoot that showcases the difference between a bought quarter pounder and the photo process.

via: © McDonald’s Canada