Dumb Ways to Die – Apparently there’s a few [Viral Video]

This has to be one of the coolest/cutest public safety videos we’ve ever seen here at Scope! The video was created for Metro Trains warning people of the dangers associated with commuting by train if you are an animated plasticine character.

In all seriousness the vid is really quite cute and catchy. This is probably the reason it has had almost 12 million YouTube hits and a massive share rate, of 327,337 and 35,849 on Facebook and Twitter respectively (as of early today).

The campaign was developed by McCann.

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