The last few ghd campaigns starring Katy Perry have been as glossy, colourful, and fantastical as the pop music singer herself. Those were photographed by David LaChapelle. This time a new direction takes shape under the guiding hand and lens of in-demand photographer Ellen von Unwerth.

Shot in black and white with a classic feel, the campaign is based around the concept of ‘good hair day, every day’. ghd session stylist Danilo used the new ghd air – the brand’s first salon-strength professional hairdryer – to create all of the hairstyles in the campaign.

“It was fun to go a more natural route after playing characters in my last ghd campaign,” said Katy Perry. “Ellen von Unwerth captured both the playful and chic looks amazingly well.”

via: ellenvonunwerth.com