Giant, Glowing ‘Star Trek’ Logo over London [Movies]

The studio behind Star Trek Into Darkness took the film’s title literally, commissioning the flying of a giant, glowing Starfleet insignia in the London night sky. Comprised of 30 LED-illuminated quadrotors, the 308-foot-tall logo rotated in place 118 feet above ground, before dimming its lights alongside those of Tower Bridge and Big Ben in recognition of the WWF’s Earth Hour conservation effort.

The light show was created by Ars Electronica Futurelab — the same company that created a similar display in Linz, Austria last year.

Star Trek Into Darkness, as announced, will open a week early in several overseas markets, and now Trek fans outside the U.S. are among the first to see new international trailers for the Star Trek (2009) sequel, as it’s running before G.I. Joe: Retaliation. iTunes Movie Trailers premiered new trailers. Watch the various trailers below and see the subtle differences in each one.