The wearable fitness tracker market is taking off with the likes of the Nike Fuelband and Fitbit which I own and love. A new company called Whistle has decided to launch a new tracker focused on man’s best friend – the dog:

“The Whistle Activity Monitor is an on-collar device that measures your dog’s activities including walks, play, and rest, giving you a new perspective on day-to-day behavior and long-term health trends. Check-in from your phone, share memorable moments with family and friends, and send detailed reports to your veterinarian.”

You know what? It’s easier just to watch the promo video: