Perhaps the only womenswear brand that men enjoy the campaigns of as much, or perhaps more than the women, is Agent Provocateur.
For their Fall/Winter 2013 campaign of their L’Agent line, they enlisted the directorial help of Penelope Cruz, and the aesthetic assistance of Irina Shayk. The narrative is, as ever, minimal, in order not to detract from the scantily-clad women, of which there are many.